GREENHOUSE IVY LEAGUE

The Ivy League is what Greenhouse has named it's onboarding and continued education programming.

Programs include, skill labs, workshops, product trainings, and lecture series.

 

THE ASK

Produce The Ivy League Kickoff event (virtual) for 600 employees, and create a marketing campaign to heighten anticipation.

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THE SOLVE

First, changed the name from The Ivy League Kickoff to The Ivy League Orientation.

The name change helped keep the meeting on brand and themed.

Second, created interactive invites to catch attention and encourage attendance. 

Third, offered art direction to program managers for slides and video presentations. 

Fourth, produced marketing materials to add hype. 

​Fifth, produced the virtual event.

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